Required Reading for All Marketers

The title doesn't really capture what I'd like to say. If you're in any organization and you have an interest in growing that organization or sustaining that organization this is a MUST read. David Armano, fashion cowboy blogger spells out some of the hurdles facing organizations as they move navigate new media, a new generation of marketing and the business of building relationships in web-tastic world.

David says, "The refreshing part for me is that many marketers who I talk to are expressing the desire to move away from gimmicks, and traditional campaign thinking to solutions that offer more long term value and builds relationships." In his blog David addresses problems with viral marketing, social sites and traditional campaign thinking. Click here and enjoy the Wheel of Marketing Misfortune.