Nine Pieces of Wisdom from Peter Drucker and One Insight from Me

Peter Drucker observed that,

1) The purpose of business is to create and keep a customer.

2) Business has only two functions -- marketing and innovation.

3) The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

4) The best way to predict the future is to create it.

5) Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.

6) The only thing we know about the future is that it will be different.

7) Plans are only good intentions unless they immediately degenerate into hard work.

8) Management is doing things right; leadership is doing the right things.

9) Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.

And now the one insight from me that you've been waiting for.

1) Complication leads to confusion and confusion leads to failure whereas, simplicity leads to confidence and confidence leads to success.

Gayle Turner