From The Secret of The Web to Marketing ADD to How Not to Fail at Change

Our buddy, Paul Williams over at Idea Sandbox has a great blog worth reading about why Marketing and Leadership teams suffer ADD.

His inspiration came from another great blogger, Seth Godin titled the Secret of The Web.

Both of them talk about a lack of patience when it comes to marketing and/or Internet Marketing Strategy. Paul took Seth's blog one step further by stretching it from internet strategy to overall marketing strategy. I'll go ahead and take it even further. I think it also goes for leadership initiatives, creativity initiatives, team building initiatives and many facets of organizational change. Leadership is often under pressure for quick results and that is what we come to expect. The thing is change takes time. Building a culture takes time. Developing leadership and teams take time. Rome wasn't built in a day.

Paul gives the example of a farmer,
"We’d chastise the farmer who, after investing the month of April tilling soil, planting seeds, fertilizing and watering - and not seeing full-grown corn stalks by the beginning of May - bulldoze, pave paradise and put up a parking lot."

As Seth mentions we see the tactics happening quickly, people are meeting, we're learning new skills, we're saying and doing things differently. We then wonder, "why aren't the results there?" The key is making sure you have everything going on the input side, keep doing what you're doing, stop focusing on the results, the results will come. Give it time.