Wednesday, July 16, 2008

Understand Brand Interaction-Presented by a cowboy

David Armano, cowboy hat wearing blogger posted a new slideshare called Micro-Interactions 2.0. It's a presentation he's giving to CITI but a great resource for anyone interested in how brands are changing, customers interactions and expectations are changing. I especially like when he says, "Your brand is the sum of it's interactions." I think that says, it all.

Be sure to check out slide 77

Understand Brand Interaction-Presented by a cowboy
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