Citizen Idiots

I recently watched a Youtube of David Jones CEO of Euro RSCG and his hatred of citizen marketing. While he makes a couple of obvious points I think he failed miserably at defining what true citizen marketing is.

No amount of great advertising or marketing dollar can shape an opinion of a product better than Word Of Mouth and the trend of citizen marketing is to create this WOM.

For one I have never heard anything bad of a company who puts some stock of its marketing power in their consumers’ hands. But by Mr. Jones own admission these companies should never try. A link to the video is below.


www.youtube.com/watch?v=x0L7HZaL004