It's branding. DUH!

Kids prefer McDonald's-wrapped food, study finds foods in McDonald's packaging tasted better to kids than identical products presented in plain containers. The research, appearing in August's Archives of Pediatrics & Adolescent Medicine, was funded by Stanford and the Robert Wood Johnson Foundation.

BIG SUPRISE!

I'd like to know how long this study was and how much they paid for it. I really think the foundation should consider asking for its money back. This is why companies brand their products. As long as we are doing a study on this why don't we do a study to see if kids prefer math or free time. I wonder what the outcome will be.

So maybe you are wondering about the importance of having a strong brand...read this study it should tell you the benefits.