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If any brand managers at Lifestyles condoms happen to be avid readers of the CYL Blog I'd like to suggest a new opportunity for a brand extension. It involves a new line of Lifestyles beachwear. 
USATODAY reported-Beaches across the country closed or posted warnings to swimmers a record number of times last year because of high levels of harmful bacteria, evidence that communities should do more to keep vacation beaches clean and safe, according to a national environmental group.
Forget cleaning the beaches. With Lifestles beachwear we can keep dumping our sewage where we swim and not have to worry about a nasty infection. This will save the government any hassle of having to clean it up. They could even produce beachwear condoms that include SPF protection. This is a perfect way to avoid skin cancer and stay infection free while swimming in feces.
A summary of the major findings from the Natural Resources Defense Council's 'Testing the Waters' report on beach water quality:
• More than 1,600 beaches temporarily closed or posted a swimming advisory last year due to bacteria levels that exceeded federal public health standards.
• Water samples from 92 beaches in 19 states exceeded public health standards 25% of the time or more.
• The number of days beaches were closed or advisories were posted increased 28% to a record high of 25,643 nationwide last year. (Each day any beach is closed counts as one closure day, so if 1,000 beaches were each closed one day, that equals 1,000 closure days.) Much of the increase was due to heavy rains in Hawaii that caused a dramatic increase in contaminated storm water.
• Not counting Hawaii, the number of closure and advisory days nationwide was up 7% last year, still a record for the 17 years the NRDC has been tracking beach water quality. It was the second straight record year.
• Storm water runoff is by far the most significant identifiable source of contamination. It was cited as the reason for 10,597 closing or advisory days in 2006, nearly double the number from 2005.
• Of the more than 100,000 water samples taken last year, about 7% exceeded federal standards for harmful bacteria.
• The New York-New Jersey coast posted a 96% increase in closure and advisory days over 2005, largely due to storm water runoff and sewage system overflows. Closure and advisory days were up 91% on the West Coast for the same reasons, followed by New England at 75%, the Delmarva peninsula (which includes all or parts of Delaware, Maryland and Virginia) at 43% and the Great Lakes at 7%.
