Where Big Decisions Are Born

Yesterday I had a great lunch at Decent Pizza(best pizza in Tallahassee), with a great guy, John Fleming. John's a PR guy, public affairs whiz who just launched his own shop, aptly named the The Fleming Agency. After lunch we stood in the parking lot as cars zoomed past on Monroe St. and he said something that I haven't been able to stop thinking about. He said, "small conversations turn into big decisions."

To put that quote into context we were talking about networking but I think there is a lot of truth in that statement that applies in broader terms. Consider the quote in the context of developing business strategy or in the context of marketing, the context of customer experiences.

It's the small conversations that create the big decisions for a historical presidential bid, the small conversation that create the big decision to go after a new industry, to commit to change, to develop clean energy, to recommend a doctor, to create a repeat customer.

So if "small conversations turn into big decisions." The question to ask yourself and your organization is "What small conversations are you creating internally? Externally? How are you facilitating those conversations?